Each year, Toyota Motor Sales recognizes its finest dealerships with the prestigious President's Award. It's the highest honor a dealership can receive from Toyota, and is only awarded to those dealerships that have demonstrated a commitment to maintaining Toyota's high standards for customer satisfaction. One of Toyota's primary goals is to emphasize the entire ownership experience. We want to help ensure that our customers are satisfied not only at the time of purchase, but as long as they own their vehicle. Offering top quality cars and trucks is, of course, the first step -- but only the beginning. Toyota dealerships strive to match the quality of our products with the finest service in the industry. In order to qualify as a President's Award winner, dealerships must excel in each of a series of categories, including Customer Sales Satisfaction and Customer Service Satisfaction.